Tea Towel Hanger
A Well Made product for Spoonflower
In January of 2020 Spoonflower inc. reached out to Well Made for a custom-tailored product. The print-on-demand fabric company wanted a way for their customers to show off tea towels of various thicknesses in a similar fashion to Well Made’s existing magnetic hanger, while upholding their quality standard as the “Anthropologie of textiles”.
Stiicks Magnetic Hangers work by magnetizing two wooden profiles into a clamp that displays artwork. The sewn hem on Spoonflower’s tea towels would not allow them to fit into the product they were interested in. It was apparent that a custom solution was needed to give the client what their customers deserve.
The process of refining the right product for this client happened remarkably quick. We already knew what the end result generally needed to look and function like, but had to overcome a few glaring issues. Numerous non-magnetic mechanism options were tested for displaying the hemmed cloth, though most fell short in their ease of use and perceived value to the customer. The product would feel larger and clunkier than wanted in order to accommodate a properly sized cavity for each towel. The use of magnets posed it’s own problems like cost and strength. Money saving options were produced to limit the number or strength of magnets needed, although in the end a 2-part, offset profiled pair of wooden pieces looked and functioned the best. To top it all off the product received a pair of shouldered bores to install a string hanger with. The shouldered hole lets a knotted string sit recessed in the front wooden profile for a seamless result that doesn’t tilt when installed.
Composition
Solid beech wood
Neodymium magnets
Waxed cotton cord
Foam wall adhesive
Features
A magnetic mechanism lets Spoonflower’s customers easily reuse these hangers however often desired. The permanent looking hanging string can be removed for a more modern finished result, adhering to the wall with foam adhesive.
Implications
Heat shrunk in a top and bottom hanger set. Package exterior includes easy hanging instructions on this “fulfillment grade” belly-band sticker. Products are case-packed snug for quick and easy final fulfillment by the client.